Today, the majority of consumers are primarily online. Equally, businesses that have also embraced online tend to have more significant lead generation and visibility for their companies. Historically, however, many general contractors don’t consider websites beneficial, because this industry is designed for on-site construction projects.
While building a website for your contractor firm, you should focus more densely on services and client testimonials. Ideally, you want to showcase what your business can do by sharing images of completed projects and positive feedback from your clients. Let’s explore four ways you can create a website for your general contracting company with ease and generate further success for your firm.
1. Purchase a web domain name
Sourcing and purchasing your domain is the first step in building your contractor website. With the majority of our world online, searching for a perfect domain can seem challenging, yet it’s not. Purchase a self-hosted domain to make it more recognizable and memorable to your client base. The hosting platform you choose is up to you, but some allow you to purchase your hosting for as little as only a few hundred dollars for hosting a website.
Make your website domain relates to your company. When searching for a domain to purchase, avoid the temptation to use your business name as a dot-com domain. You may be asking why not make it exactly as your business name, and that’s because, with fewer and fewer dot-com domains available, you may find yourself paying far more for a dot-com site than a dot-co site.
2. Use a simple web design
Your general contractor website design template can be as simple or intricate as you would like. Ideally, for general contractor websites, however, simplicity is essential. Below are some focus areas you want to ensure you build and design into your website.
- Homepage – This page is the first page visitors see and the main landing page for your business website. Include easy-to-navigate page menus. In the header and footer areas, add your business name, links to relevant social media sites for your business, and your contact information.
- Projects – Provide a page that showcases details and photos of your completed projects.
- Services – Include a page that lists the types of services your company offers.
- Contact – Create a contact page with all contact methods for your business. This includes email addresses, physical addresses, phone numbers, and a contact form.
- About Us – Design a page that tells the story of your business. Share information about where, how, and when your company started.
3. Make it a mobile-friendly site
It’s important you create a mobile-friendly website, as there’s a high probability that a person looking for a contractor will do so through a mobile device. However, to ensure you attract mobile-based clients and those who still work from a laptop or desktop, make your website is accessible from desktops and mobile devices.
When you’re designing your website, keep in mind that many of the best website builders for contractors allow you to view how the site will look on mobile devices. Keeping mobile responsiveness in mind and making your website easy to access through smartphones and tablets can set your business apart from your competitors.
4. Highlight services and testimonials
Create a page for your website that highlights your areas of expertise and the service you offer, as well as client testimonials. You can design your service and expertise page like an FAQ page. Here are a few points to consider when building your expertise pages.
- What type of services do you offer as a contractor? Provide a rundown of the type of services your business offers, such as new construction services, renovation work, and engineering work. And if possible, add pricing options for those services.
- What’s your service area? List all the communities you serve, both near and far, in your local area.
- What projects have you completed, and what do your clients have to say about your work? Since construction is a highly competitive market, it’s pertinent that you showcase your satisfied clients and provide their testimonials.
Share your business with a general contractor website
Building a general contractor website can be a simple and effective way to share your business online. Although contractors typically serve a small geographic area, they should still invest the time and resources to create an online presence for their business. Creating a website for your business allows a broader range of potential clients to see your company, creating more opportunities for sales leads and success.
